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Order Your Copy Today

#1 Best Seller*
by Irina Nevzlin

* "The Impact of Identity: The Power of Knowing Who You Are" was already ranked among Amazon #1 Best Sellers in Globalization, #1 Best Sellers in Public Policy Immigration, #1 Best Sellers in Social Psychology & Interactions, #1 Best Sellers in Cultural Anthropology


"It is very rare to find a book which makes you think, has genuine insight into the human condition and is easy and fun to read. Irina Nevzlin confronts what is fast becoming a core political challenge though the book does not express itself in political language: how to reconcile a strong sense of identity with an open minded approach to the world; how to have - in Goethe's words - roots as well as wings."


Tony Blair,

Prime Minister of the United Kingdom 1997-2007 

About the Book

The world is rapidly changing and our beliefs are being challenged. Many of us are uncomfortable with the political, religious, and social changes taking place.

The Impact of Identity offers a new approach to establishing a clear, resilient identity and enjoying a more positive, meaningful life.

Irina Nevzlin’s life experience and entrepreneurial background have led her to develop the understanding that our global world has made us all immigrants to some extent. This unique book offers a fresh perspective on how each of us can adapt with more ease to our ever-changing, complex world.


About the Book



“I woke up one morning in December 2018 with a book in my head. I had never thought of writing a book, but I felt an urge to share a message that derives from personal experience.

As Guy Kawasaki says:"Learning by anecdote is risky, but waiting for scientific proof is too". If you want to make your life better, this is the book for you."  

 - Irina Nevzlin - 

About Irina
About Irina

Irina Nevzlin grew up, studied, and started her career in Moscow and continued in London at a large international company serving as a communications consultant and then moved to Israel in 2006.


In her current capacity as chair of the Board of the Museum of the Jewish People in Tel Aviv, Irina, together with the new team, conducted a comprehensive, transformation of the museum.

Irina also serves as the president of the Nadav Foundation, a family foundation founded in 2003 by her father, Leonid Nevzlin, to strengthen a positive collective Jewish identity. 

Irina believes that to have a meaningful and positive life experience, it is essential to invest time and energy in building your own personal identity, strengthening your roots, and developing your collective identity.



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